Courses Campaign Planning and Creative Briefing

Campaign Planning and Creative Briefing

From strategy to execution: making things happen in market. 360 campaign planning, the creative brief, and evaluating work.

L2 · Build3 modules · 9 lessons3 quizzes8-10 hours

Module 1: Campaign Architecture

360 Campaign PlanningThe Creative BriefThe Media BriefModule 1 Quiz

Module 2: Activation Channels

Promotion PlanningShopper MarketingDigital Campaign FrameworksModule 2 Quiz

Module 3: Campaign Excellence

Evaluating Creative WorkThe Campaign Post-MortemCampaigns in 2026Module 3 Quiz