Course catalogue
21 courses and 89+ frameworks covering the full marketing discipline. Organised by maturity level so you learn what matters most, when it matters most.
Foundations
Build the base. Understand the discipline.
Brand Positioning Masterclass
The most important skill in marketing. Learn to define where your brand lives in the customer's mind using the Brand Key, Brand Pyramid, and positioning frameworks for both FMCG and tech.
Understanding Your Customer
Consumer insight, buyer personas, and the art of knowing what people actually want. From Jobs-to-be-Done to Byron Sharp's How Brands Grow.
AI in Marketing
Using AI to be better, not just faster. Where AI helps, the genericness trap, prompt engineering, and the human skills that matter more than ever.
The Marketing Career
Navigating the profession from entry to leadership. The role map, onboarding playbooks, how to get promoted, and working cross-functionally.
Marketing Research and Data
The foundation that makes everything else work. How to commission research, read data, design studies, and turn numbers into decisions.
Build
Create the engine. Execute with purpose.
Go-To-Market Launches
How to bring products to market without chaos. The 90-day launch plan, cross-functional alignment, and innovation launches for FMCG.
Campaign Planning and Creative Briefing
From strategy to execution: making things happen in market. 360 campaign planning, the creative brief, and evaluating work.
Content Marketing Engine
Creating content that drives business results. Content strategy by funnel stage, high-impact formats, and distribution.
Digital Marketing and Modern Channels
The channels, metrics, and platforms that define marketing in 2026. Attribution, performance marketing, retail media, and PLG.
Marketing Measurement and Performance
If you cannot measure it, you cannot prove it. KPI frameworks, business reviews, attribution, OKRs, and the art of reporting marketing performance.
Brand Building and Identity
Positioning tells the brand where to stand. Brand building makes people notice, remember, and trust it. Distinctive assets, brand identity systems, brand health, and managing equity over time.
Accelerate
Think strategically. Lead cross-functionally.
Strategic Thinking Foundations
How to think like a strategist, not just a marketer. From Porter's Five Forces to Blue Ocean Strategy, master the frameworks that separate great marketers from good ones.
Product Marketing Fundamentals
The operating system for tech marketers. From the PMM role and operating model to market intelligence, pricing, and launches.
Sales Enablement
Arming sales to win. Competitive battlecards, pitch decks, objection handling, and FMCG sell-in stories.
PR, Communications, and Analyst Relations
Earning attention rather than buying it. PR strategy, media relations, analyst relations, crisis communications, and measurement.
Pricing Strategy
The highest-stakes decision in marketing. Pricing models, elasticity, value-based pricing, price-pack architecture, and how to land a price increase without losing volume.
Working with Agencies and Stakeholders
Marketing is a team sport. How to select and brief agencies, manage creative reviews, communicate with the Pyramid Principle, and influence cross-functional stakeholders.
Lead
Own the numbers. Drive the business.
The Annual Brand Plan
The single most important document a brand manager produces. From situation assessment to financial framework to defending the plan.
Marketing Finance and P&L Management
The numbers that run the business. Brand P&L structure, promotion ROI, trade economics, and SaaS unit economics.
Growth Marketing
Finding and scaling repeatable growth. North Star Metrics, growth loops, experimentation engines, and B2B/B2C growth playbooks.
Portfolio and Category Management
The discipline that separates brand managers from marketing directors. Managing multiple brands, allocating resources, growing the category, and rationalising complexity.
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