Courses Go-To-Market Launches

Go-To-Market Launches

How to bring products to market without chaos. The 90-day launch plan, cross-functional alignment, and innovation launches for FMCG.

L2 · Build3 modules · 9 lessons3 quizzes6-8 hours

Module 1: Launch Planning

The 90-Day Launch PlanLaunch Tiers: Matching Investment to SignificanceThe Cross-Functional RACIModule 1 Quiz

Module 2: Launch Execution

The Day 0 / Day 7 / Day 30 Content ArcInternal Launch CommunicationThe Post-Launch ReviewModule 2 Quiz

Module 3: Innovation Launches (FMCG)

Stage-Gate Innovation ProcessConcept Statement Writing and TestingThe Innovation Business CaseModule 3 Quiz