Courses Product Marketing Fundamentals

Product Marketing Fundamentals

The operating system for tech marketers. From the PMM role and operating model to market intelligence, pricing, and launches.

L3 · Accelerate4 modules · 12 lessons4 quizzes10-12 hours

Module 1: The PMM Role and Operating Model

What Product Marketing Actually Is (and Is Not)The Five Phases of PMM: Discover, Strategise, Define, Get Set, GrowHow PMM Works With Product, Sales, and MarketingModule 1 Quiz

Module 2: Market and Customer Intelligence

Crossing the Chasm: The Technology Adoption LifecycleProduct-Market Fit: Measuring It With the Sean Ellis TestWin/Loss Analysis: The Most Underused PMM ToolModule 2 Quiz

Module 3: Product Lifecycle and Pricing

Product Lifecycle Management: Strategy by StagePricing and Packaging for Tech: Six Models and When to Use EachThe Customer Advisory Board as a Strategic AssetModule 3 Quiz

Module 4: Launches and Growth

Launch Tier Classification: Not Everything Is Tier 1The PMM Maturity Audit: Diagnosing Where Your Function Is Strong and WeakPMM in 2026: AI, PLG, and the Changing Buyer JourneyFinal Course Quiz