Courses Strategic Thinking Foundations

Strategic Thinking Foundations

How to think like a strategist, not just a marketer. From Porter's Five Forces to Blue Ocean Strategy, master the frameworks that separate great marketers from good ones.

L3 · Accelerate5 modules · 15 lessons5 quizzes10-12 hours

Module 1: What Is Strategy?

Strategy vs. Tactics vs. Planning Playing to Win: The Five-Choice Cascade Good Strategy, Bad Strategy: The Kernel Module 1 Quiz

Module 2: Research Foundations

Types of Marketing Research Conducting Research on a Budget From Data to Insight Module 2 Quiz

Module 3: Analysing the External Environment

Porter's Five Forces PESTLE Analysis The 5Cs Framework Module 3 Quiz

Module 4: Growth and Portfolio Strategy

Ansoff Growth Matrix BCG Matrix and GE-McKinsey Blue Ocean Strategy Module 4 Quiz

Module 5: Strategy in Practice

How to Run a SWOT That Leads to Decisions Connecting Strategy to Your Annual Plan Strategy in 2026: Speed, AI, and the Death of the 5-Year Plan Module 5 Quiz