Courses Working with Agencies and Stakeholders

Working with Agencies and Stakeholders

Marketing is a team sport. How to select and brief agencies, manage creative reviews, communicate with the Pyramid Principle, and influence cross-functional stakeholders.

L3 · Accelerate2 modules · 6 lessons2 quizzes6-8 hours

Prerequisites:

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Module 1: Agency Management

Agency Selection: How to Run a Pitch and Choose the Right Partner Writing Agency Briefs That Get Great Work Back Managing Creative Reviews: Giving Feedback That Improves the Work Module 1 Quiz

Module 2: Stakeholder Communication and Influence

The Pyramid Principle: Structuring Communication for Senior Audiences Managing Up: Presenting to Leadership and Defending Recommendations Cross-Functional Influence: Getting Alignment Without Authority Module 2 Quiz

Capstone Project

Write an Agency Brief and Stakeholder Influence Plan