Courses Copywriting & Marketing Writing

Copywriting & Marketing Writing

The craft of persuasive writing for marketing. From headline formulas and landing page copy to brand voice development and writing with AI — the execution skills that turn strategy into words that sell.

L2 · Build4 modules · 12 lessons4 quizzes8-10 hours

Prerequisites:

Start Learning

Module 1: Principles of Persuasive Writing

How Marketing Copy Works Headline Formulas That Convert AIDA, PAS, and Persuasion Frameworks Module 1 Quiz

Module 2: Short-Form Copy

Ad Copy: Search, Social, and Display Email Copy: Subject Lines, Body, and CTAs Landing Page Copy That Converts Module 2 Quiz

Module 3: Brand Voice & Long-Form

Developing Tone of Voice Building a Brand Voice Guide Long-Form Content Writing Module 3 Quiz

Module 4: Writing in the AI Era

AI as a Writing Partner Prompt Engineering for Marketing Copy Editing AI Output and Maintaining Brand Voice Module 4 Quiz

Capstone Project

Build a Copywriting Portfolio