Courses Growth Marketing

Growth Marketing

Finding and scaling repeatable growth. North Star Metrics, growth loops, experimentation engines, B2B/B2C growth playbooks, community-led growth, and founder marketing.

L4 · Lead5 modules · 15 lessons5 quizzes12-14 hours

Prerequisites:

Start Learning

Module 1: Growth Fundamentals

Growth vs. Brand vs. Performance Marketing The North Star Metric Growth Loops vs. Funnels Module 1 Quiz

Module 2: The Experimentation Engine

Designing Growth Experiments ICE Scoring and Experiment Prioritisation Retention-Led Growth Module 2 Quiz

Module 3: Growth Playbooks

B2B Growth: Content, PLG, ABM, and Partnerships B2C and DTC Growth The Growth Team Operating Model Module 3 Quiz

Module 4: Community, Loyalty, and Retention

Community Strategy: Platform, Purpose, and Operating Model Building and Scaling a Community Community Metrics and Community-Led Growth Loops Loyalty Programme Design Module 4 Quiz

Module 5: Founder Growth

Marketing With No Budget: The First 90 Days Pre-PMF Marketing: Using Marketing as a Discovery Tool Module 5 Quiz

Capstone Project

Design a Growth Experiment