Courses Pricing Strategy

Pricing Strategy

The highest-stakes decision in marketing. Pricing models, elasticity, value-based pricing, price-pack architecture, psychological pricing, and how to land a price increase without losing volume.

L3 · Accelerate4 modules · 10 lessons4 quizzes10-12 hours

Prerequisites:

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Module 1: Pricing Foundations

The Four Pricing Strategies: Penetration, Skimming, Competitive, Value-Based Price Elasticity: Understanding How Customers Respond to Price Competitive Pricing Analysis: Knowing Where You Stand Module 1 Quiz

Module 2: Pricing Architecture

Value-Based Pricing: Setting Price by Customer Value, Not Cost Price-Pack Architecture (FMCG): Designing the Range Tech Pricing and Packaging: Freemium, Tiered, Usage-Based, and Hybrid Models Module 2 Quiz

Module 3: Pricing in Practice

The Price Increase Playbook: Planning and Executing Without Losing Volume Trade Spend Optimisation: Making Every Pound of Trade Investment Work Pricing in 2026: Dynamic Pricing, AI, and Transparency Module 3 Quiz

Module 4: Psychological Pricing

Psychological Pricing: Anchoring, Framing, and Behavioural Price Perception Module 4 Quiz

Capstone Project

Develop a Pricing Recommendation